Become a Dundas Broker | Exclusive Canadian Life Insurance Leads

We built the platform we wished existed.

Stop Chasing Leads. Start Closing Them.

Exclusive, pre-qualified Canadian leads from a real brokerage — generated inside our own consumer brands and assigned to one broker, never resold. You advise. We carry the ad spend, win or lose. Our share only shows up when a policy closes.

Book a Call → Apply in 3 minutes
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Licensed Canadian brokerage · FSRA #37628M
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$0 per lead · 50/50 split
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Keep your MGA

For licensed Canadian life brokers · Application required · Onboarding up to 5 new partners per month

$1M+
Closed by our own team on these programs
25,000+
Canadian Final Expense quote requests
3,000+
Canadian business owners reached
16
Hand-picked Canadian brokers
The real problem

You Don't Have a Sales Problem.
You Have a Lead Problem.

No matter how good you are across the table, you can't close a calendar that's empty. Here's what's actually draining your pipeline.

Shared leads that already burned you

The same name sold to four brokers — so you were dialing a number three people already called. You weren't closing; you were racing.

Cold-calling that eats your week

Hours of dials to book a single appointment. You got licensed to advise clients, not to grind a phone list nobody asked to be on.

A warm market that's run dry

Friends, family, and referrals carried you for a while. Then the well ran out — and there was no system underneath to replace it.

60%+

of new brokers quit within three years — almost always from lead-gen failure, not sales skill. It's not a sales problem. It's an infrastructure problem.

The difference

We're Not a Course. We're a Brokerage.

Every other player is a US-skewed marketing or coaching vendor selling you a system to find your own clients. We're a licensed Canadian brokerage that hands you exclusive Canadian leads — and our upside only shows up when you close.

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Leads From Our Own Brands

Canadians who came to Dundas Life or Dundas Wealth and asked for help — assigned to one broker, never resold. A flywheel a marketing agency can't rent you.

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We Carry the Ad Spend

No per-lead cost — we carry every dollar of ad spend, win or lose. A flat monthly platform fee, then 50/50 only when a policy closes. Our upside is your production, not your enrollment.

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Built by Brokers, Not Marketers

We started as a brokerage. Our own team and founding advisors closed $1M+ running the exact programs you'll run. We built every piece because we needed it first.

The moat

Where Your Leads Actually Come From

Your leads aren't bought from a list broker. They're Canadians who came to Dundas Life or Dundas Wealth — our own consumer brands — and actively asked for life-insurance help. They typed in their details. They requested a quote. They raised a hand.

Because we generate them ourselves, the lead has never been sold to anyone else, and it goes to one broker: you. That's the whole reason it's different from the shared list that burned you last time. On the call, we'll show you a real, recent one so you can judge the quality yourself.

25,000+
Canadian FE quote requests
3,000+
Business owners reached
1
Broker per lead — never shared
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Our consumer brands run the ads

Dundas Life and Dundas Wealth put real ads in front of real Canadians, every day.

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A Canadian raises a hand

They request a quote or ask for life-insurance help — high-intent, never freebie-bait.

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It's assigned to one broker — you

Fresh, exclusive, never resold. You compete with no one for that name.

How it works

Generate. Assign. Close. Split.

A simple model with no per-lead fees and no long-term lock-in. You share commission only when a lead becomes a closed policy.

1

We Generate the Lead

Our own demand engine — Dundas Life and Dundas Wealth — produces high-intent Canadian leads. We carry every dollar of ad spend, win or lose.

2

Assigned to You Alone

Each lead is assigned to one broker and never shared or resold. Leads start flowing within 24–48 hours of onboarding.

3

You Advise & Close

Work your leads with a full CRM, AI follow-up, and weekly coaching behind you. On Final Expense, brokers reach their first applications in about four weeks.

4

50/50 When It Closes

Our share only applies when a policy closes — 50/50. We generate more demand than our own advisors can serve, so handing you the lead and splitting the close beats letting it go cold.

Book a Call →

Fifteen minutes. We'll show you real lead volume in your province and tell you straight if there's room.

See real lead volume in your province.

No slide deck, no pitch — a straight-talk call where we put the model, the math, and the exact fee in front of you before you decide anything.

Book a Call →
Your built-in platform

A Growth Platform — Layered Onto What You Already Have

Keep your MGA, your carrier codes, your book. Dundas is additive, not a switch — zero switching cost. The part you can't get anywhere else is the demand. The tools below are how we make sure none of it slips.

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The Demand Engine

Exclusive, pre-qualified Canadian leads from our own consumer brands — the one thing a marketing agency can't replicate. Everything else exists to support it.

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CRM & Power Dialer

Your own CRM sub-account, a built-in power dialer, and email/SMS automations — set up for you so leads never slip through the cracks.

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Your AI Copilot

AI follow-up, AI quoting, and an AI appointment setter handle speed-to-lead and the busywork — so your time goes to advising and closing.

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Complex-Case Backup

When a corporate or complex file comes in, you're not alone. Greg or Michael can join the client call live, and the case can route through Dundas Wealth so you never lose it.

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Additive, Not a Switch

Your MGA gives you products and compliance. We give you clients. You change nothing about how you're contracted — keep your codes and your book exactly as they are.

Ownership

Your Book Is Yours

Every policy is written under your code with your MGA — you're the servicing advisor and broker of record, not us. You own the policy and you own the client relationship. We generate the lead; you own everything that comes after.

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You're the broker of record

Every policy is written under your code with your MGA. You're the servicing advisor on the file — not Dundas.

✓

50/50 only on lead-sourced cases

The split applies to the cases our leads produce. It's the back-end share that replaces a per-lead bill — not a tax on your whole practice.

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Your warm market stays 100% yours

Your referrals and warm-market business are entirely your own. We don't touch a client you brought to the table.

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You own the relationship — and the exit

You own the client relationship. If you ever leave, your book and servicing rights go with you. We'll walk the exact mechanics on the call.

Coaching & a Canadian-Tax Moat US Gurus Can't Teach

Weekly coaching with Greg Rozdeba (LLQP, MDRT) — real strategy and live case reviews, not outsourced trainers reading a script. Plus a proprietary Canadian corporate-tax methodology no US program can bolt on.

Greg Rozdeba, coaching Dundas Brokers
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Weekly Coaching With Greg

Greg Rozdeba (LLQP, MDRT) runs live case strategy with brokers every week — a high producer who's actually closed Canadian cases, not a hired script reader.

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Corporate Wealth Shield™

Our proprietary Canadian corporate-tax methodology — COLI, CDA, and buy-sell strategy most generalist advisors and even CPAs don't know. A tax strategy, not an "investment."

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Complex-Case Backup From Michael Baker

Technical SME support from Michael Baker — CPA, CFP, TEP, MDRT Court of the Table — so you can take cases that used to be out of reach.

The math

What This Can Look Like — With the Friction Left In

Real broker results, and the honest version of the economics. No rounding up, no guarantees.

$68,716
Harper — first 8 months

A fast-ramp story: Harper wrote $68,716 in commission in his first eight months working Dundas leads. Proof of what a steady pipeline can do early, when you work it consistently.

$81,530
Ben Corriveau — lifetime

Ben Corriveau has earned $81,530 in commission to date on the program — built case by case, with coaching and exclusive leads behind him the whole way.

The honest math underneath

  • ✓Final Expense: plan on 35–40+ exclusive leads a month. A producer who works the system consistently tends to land around a $1,250–$1,500 average commission per sale, after the learning curve.
  • ✓Business Owner Program: fewer leads, far bigger cases — a $4,000+ average case, often more on a Corporate Wealth Shield™ corporate file.
  • ✓Month one isn't all profit. FE commissions take weeks to settle and some will lapse — so there's a gap before steady net commission. We coach you to a consistent pipeline, not a lucky first week.
  • ✓We'll walk the full funnel on the call — contact rate, book rate, close rate, and the chargeback reserve — with no rounding up.

Individual results — not a guarantee of income. The figures above are illustrative results from individual brokers on our programs, not a promise of what you'll earn. Your production depends on you. We don't guarantee income, and anyone who does is selling you something. Life insurance is a tax strategy and wealth-transfer tool — never an investment.

Book a Call →
The honest comparison

Dundas vs. the Alternatives You've Already Seen

Shared-Lead
Vendors

  • ✗Per-lead bill whether you close or not
  • ✗Same lead resold to 3–5 brokers — you race the phone
  • ✗No commission alignment — they're paid on the sale of the lead
  • ✗No coaching, no strategy, no relationship after the click
  • ✗Generic source, often US data — not raised-hand Canadian intent
  • ✗You own nothing structural — just a list you rented

US Coaching
Programs

  • ✗Five figures up front to learn to find your own clients
  • ✗US-focused FE/IUL playbooks — not Canadian carriers or CCPC tax
  • ✗They get paid whether or not you ever close
  • ✗A course you execute alone — then you're on your own
  • ✗No real leads — a method, a script, a Skool community
  • ✗Opaque pricing, discount-laddering, "illusory" guarantees

The Dundas
Way

  • ✓No per-lead cost — we carry the ad spend, win or lose
  • ✓Generated in our own brands, assigned to one broker, never resold
  • ✓50/50 only on closings — our upside is your production
  • ✓Weekly coaching with Greg + complex-case backup behind you
  • ✓Canadian carriers + Corporate Wealth Shield™ corporate-tax depth
  • ✓Keep your MGA, your codes, your book — additive, not a switch
Book a Call →
Questions brokers actually ask

Got Questions? We've Got Straight Answers.

Probably because the lead that burned you was shared — the same name sold to four brokers, so you were dialing a number three people already called. The structural difference: we generate the lead inside our own consumer brand (Dundas Life / Dundas Wealth) when a Canadian actively asks for life-insurance help, and assign it to one broker. No resale, no race. On the call we'll show you a real, recent lead so you can judge the quality yourself.
No. We're additive, not a switch. Keep your MGA, your carrier codes, and your book. Your MGA gives you products and compliance — we layer exclusive leads, tech, coaching, and complex-case backup on top. You change nothing about how you're contracted. Zero switching cost.
There's no per-lead bill — we carry the ad spend, win or lose. There's a flat monthly platform fee for the infrastructure (your CRM, AI tools, leads, playbook, and coaching), and beyond that we earn 50/50 only when a policy closes. Our upside is your production, not your enrollment. We put the exact numbers in front of you on the fit call — we'd rather walk you through the full picture than drop a price on a page.
Every policy is written under your code with your MGA — you're the broker of record, not us. The 50/50 split applies to the cases our leads produce; your warm-market and referral business is 100% yours, and if you ever leave, your book and servicing rights go with you. We generate the lead; you own the client.
Honest answer: month one isn't all profit. FE commissions can take weeks to settle and some will lapse, so there's a gap between getting going and seeing steady net commission. We don't hide that — we coach you to a consistent pipeline rather than chasing a lucky first week, and we'll walk the cash timing on the call.
On the call we'll show you real, current lead volume in your province and tell you straight whether there's room for another broker. We cover Ontario, BC, and Alberta today and are expanding. If there's no capacity, we'll tell you.
Because we generate more demand than our own advisors can serve, and great brokers bring carrier codes, provincial reach, and client relationships we don't have. Handing you the lead and splitting the close beats letting it go cold. That's the whole model.
No. No downline, no overrides, no recruiting, no team-building. You close your own cases and keep 100% on your own warm referrals. Full stop.
For Final Expense, you get weekly coaching and onboarding to your first applications in about four weeks. For corporate cases, Greg or Michael can join the client call live, the case can route through Dundas Wealth so you don't lose it, and Michael Baker (CPA, CFP, TEP, MDRT Court of the Table) backs you up. Our 50/50 share only applies when a policy closes, so we're in it with you.

Let's Talk About Growing Your Book.

Fifteen minutes with Greg or Michael. We'll show you real lead volume in your province, walk the commission math end to end — the real version, with the friction — and tell you honestly whether it's a fit. No slide deck. No sales pitch. If it's not right, no hard feelings — we'll say so.

Book a Call →

We keep lead volume tight per province so no one's leads get diluted. Not ready to talk yet? Apply in 3 minutes.