Become a Dundas Broker | Exclusive Canadian Life Insurance Appointments
★★★★★ Rated 4.6 Based on 50+ Reviews on Google

Stop Chasing Leads. Start Closing Them.

Booked appointments with real Canadians from a real brokerage — demand generated inside our own consumer brands, never resold. You advise and close; we carry the ad spend, on a commission split.

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Licensed Canadian brokerage · FSRA #37628M
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We carry the ad spend · 50/50 split
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Keep your MGA

For licensed Canadian life brokers · Application required

$1M+
Closed by our own team on these programs
27,000+
Canadian quote requests
4,000+
Canadian business owners reached
24
Hand-picked Canadian brokers — and growing
The real problem

You Don't Have a Sales Problem.
You Have a Calendar Problem.

No matter how good you are across the table, you can't close a calendar that's empty. Here's what's actually draining your pipeline.

Shared leads that already burned you

The same name sold to four brokers — so you were dialing a number three people already called. You weren't closing; you were racing.

Cold-calling that eats your week

Hours of dials to book a single appointment. You got licensed to advise clients, not to grind a phone list nobody asked to be on.

A warm market that's run dry

Friends, family, and referrals carried you for a while. Then the well ran out — and there was no system underneath to replace it.

It's not you.

In our experience, advisors who leave this business rarely go because they couldn't sell. They go because they ran out of people to sell to — and there was no system underneath generating more. It's not a sales problem. It's an infrastructure problem.

The difference

We're Not a Lead Vendor.
We're Your Growth Partner.

Everyone else sells a US coaching course or a lead list shared with five brokers. We're a licensed Canadian brokerage that books exclusive appointments on your calendar and partners with you to close them — keep your MGA; we add the demand, tools, and coaching.

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Demand From Our Own Brands

Canadians who came to Dundas Life or Dundas Wealth and asked for help — assigned to one broker, never resold. A flywheel a marketing agency can't rent you.

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We Carry the Ad Spend

You never buy shared leads from us — we carry every dollar of ad spend, win or lose. On the Business Owner Program it's a flat monthly platform fee, then 50/50 only when a policy closes. On Final Expense, exclusive prospects reach you as warm live transfers with a booked-calendar fallback — current structure and pricing are covered on the fit call. Either way, our upside is your production, not your enrollment.

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Built by Brokers, Not Marketers

We started as a brokerage. Our own team and founding advisors closed $1M+ running the exact programs you'll run. We built every piece because we needed it first.

The moat

Where Your Appointments Actually Come From

Your appointments aren't bought from a third-party list. They're booked with Canadians who came to Dundas Life or Dundas Wealth — our own consumer brands — and asked for life-insurance help. They raised a hand.

Because we generate the demand ourselves, each prospect has never been sold to anyone else — and each appointment goes to one broker: you. That's why it's different from the shared list that burned you last time — and on the call we'll show you a real, recent example to judge yourself.

27,000+
Canadian quote requests
4,000+
Business owners reached
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Our consumer brands run the marketing

Dundas Life and Dundas Wealth invest in ads, video, YouTube, and our podcast to reach real Canadians every day.

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A Canadian raises a hand

They request a quote or ask for life-insurance help — high-intent, never freebie-bait.

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It's assigned to one broker — you

Fresh, exclusive, never resold. You compete with no one for that name.

The honest comparison

Four Ways to Buy Growth.
Only One Delivers the Meeting.

No names, no cherry-picked screenshots — just how the four models you're already comparing actually work. Judge the columns yourself.

Swipe the table to see the Dundas column →

Lead Vendors Coaching Programs AI Software Platforms Dundas Brokers
What lands in your hands A list of names & numbers — often sold to several agents A curriculum and a community — clients not included A dashboard, an AI assistant, and a setup checklist Booked appointments on your calendar — one broker per prospect, never resold
Who does the calling & chasing You You — the method is the product An AI — that you configure, feed, and supervise Our setters dial, follow up, and book for you
How you pay Upfront, per name — ad cost baked in Thousands upfront for training — plus your own ad budget Monthly software fee, plus your own ad spend We carry the ad spend — flat platform fee, then 50/50 when a policy closes
When it doesn't deliver Refund fights over "bad leads" "You didn't follow the system" Money-back terms on the tool — never on the pipeline Written appointment guarantees, with make-goods
Who's behind it A marketing company A course creator A software company A licensed Canadian brokerage that runs these programs on its own book first

Every claim in the last column is in writing before you pay a dollar — ask for the guarantee terms on your fit call.

How it works

Generate. Assign. Close. Split.

A simple model with no long-term lock-in — we carry the ad spend. You share commission only when a policy closes.

1

We Generate the Demand

Our own demand engine — Dundas Life and Dundas Wealth — produces high-intent Canadian prospects. We carry every dollar of ad spend, win or lose.

2

Assigned to You Alone

Every appointment is exclusively yours — never shared or resold. Onboarding takes 24–48 hours, and your first booked appointment lands within your first week.

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You Advise & Close

Work your appointments with a full CRM, AI follow-up, and weekly coaching behind you. On Final Expense, brokers reach their first applications in their first month.

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50/50 When It Closes

On the Business Owner Program, our 50/50 share only applies when a policy closes. On Final Expense, your payout structure is confirmed on your fit call. We generate more demand than our own advisors can serve; sharing it with you beats letting it go cold.

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See real appointment volume in your province.

A straight-talk call where we walk the model, the math, and the exact fee — before you decide anything.

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Your built-in platform

A Growth Platform — Layered Onto What You Already Have

Keep your MGA, your carrier codes, your book. Dundas is additive, not a switch — zero switching cost. The part you can't get anywhere else is the demand. The tools below are how we make sure none of it slips.

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The Demand Engine

Qualified, booked appointments generated inside our own consumer brands — the one thing a marketing agency can't replicate. Everything else exists to support it.

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CRM & Power Dialer

Your own CRM, a built-in power dialer, and email/SMS automations — set up for you so no prospect slips through the cracks.

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Your AI Copilot

AI follow-up, AI quoting, and an AI appointment setter handle speed-to-contact and the busywork — so your time goes to advising and closing.

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Complex-Case Backup

When a corporate or complex file comes in, you're not alone. A senior advisor from our team can jump on the client call with you — and, if it helps, pair you with an experienced partner broker to get the deal closed.

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Additive, Not a Switch

Your MGA gives you products and compliance. We give you clients. You change nothing about how you're contracted — keep your codes and your book exactly as they are.

Ownership

You Own Your Practice

Every policy is written under your code with your MGA — you're the servicing advisor on the file, and you keep operating exactly as you do today. The business you bring yourself is always 100% yours, and on the Business Owner Program your book goes with you. We'll walk the exact ownership details for your program on your call.

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Written under your own code & MGA

Every policy is written under your code with your MGA, and you're the servicing advisor on the file. You keep operating through your own MGA exactly as you do today.

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50/50 only on Dundas-sourced cases

The split applies to the cases our appointments produce. It's the back-end share that replaces a per-lead bill — not a tax on your whole practice.

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Your warm market stays yours

The clients you bring to the table yourself are your own — we don't touch the business you source on your own.

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You own the client relationship

You own the client relationship, and on the Business Owner Program your book and servicing rights go with you if you ever leave. We'll walk the exact ownership details for your program on your call.

Weekly Coaching and Canadian Tax Expertise, Built In

Weekly coaching with Greg Rozdeba (LLQP, MDRT qualifier) — real strategy and live case reviews, not outsourced trainers reading a script. Plus a proprietary Canadian corporate-tax methodology no US program can bolt on.

Greg Rozdeba, coaching Dundas Brokers
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Weekly Coaching With Greg

Greg Rozdeba (LLQP, MDRT qualifier) runs live case strategy with brokers every week — a high producer who's actually closed Canadian cases, not a hired script reader.

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Corporate Wealth Shield™

Our proprietary Canadian corporate-tax methodology — COLI, CDA, and buy-sell strategy most generalist advisors and even CPAs don't know. A tax strategy, not an "investment."

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Complex-Case Backup

Technical support from our in-house tax and case specialists — so you can take cases that used to be out of reach.

The math

The Real Numbers — Honest, Not Hyped

Real broker results, and the honest version of the economics. No rounding up, no guarantees.

$68,716
Harper — first 8 months

A fast-ramp story: Harper wrote $68,716 in commission in his first eight months working Dundas appointments. Proof of what a steady pipeline can do early, when you work it consistently.

$81,530
Ben — first year

Ben earned $81,530 in commission in his first year on the program — built case by case, with coaching and exclusive appointments behind him the whole way.

The honest math underneath

  • ✓Final Expense: exclusive warm live transfers — qualified prospects on your phone, with a booked-calendar fallback for anything you can't take live. A typical sale pays $1,000–$1,800 depending on your override.
  • ✓Business Owner Program: fewer appointments, far bigger cases. Your share depends on how you work the file — a smaller term policy might be a few hundred to ~$1,500, while a full Corporate Wealth Shield™ corporate case can run $6,500 to $25k–$50k+.
  • ✓Authority Program (established brokers): a done-for-you quarterly webinar where you're the featured expert in front of a room of incorporated business owners — we fill the room, you teach, and the booked strategy calls come to you. Ask about it on your call.
  • ✓Two different timelines. Final Expense pays fast — commissions often settle within days of a policy issuing. The Business Owner Program is a longer sales cycle; most advisors are profitable by their second quarter in the program. We coach you to a steady pipeline either way.
  • ✓We'll run your real numbers on the call — how many appointments, your expected close rate, and what you'd actually take home — with no rounding up.

Individual results — not a guarantee of income. The figures above are illustrative results from individual brokers on our programs, not a promise of what you'll earn. Your production depends on you. We don't guarantee income, and anyone who does is selling you something. Life insurance is a tax strategy and wealth-transfer tool — never an investment.

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Want to model it yourself? Plug your own close rate and case size into the Appointment Math Calculator.

Questions brokers actually ask

Got Questions? We've Got Straight Answers.

Probably because the lead that burned you was shared — the same name sold to four brokers, so you were dialing a number three people already called. The structural difference: we generate the demand inside our own consumer brands (Dundas Life / Dundas Wealth) when a Canadian actively asks for life-insurance help, then book that person as an appointment for one broker. No resale, no race. On the call we'll show you a real, recent example so you can judge the quality yourself.
No. We're additive, not a switch. Keep your MGA, your carrier codes, and your book. Your MGA gives you products and compliance — we layer exclusive booked appointments, tech, coaching, and complex-case backup on top. You change nothing about how you're contracted. Zero switching cost.
There's no per-lead bill — we carry the ad spend, win or lose. There's a flat monthly platform fee for the infrastructure (your CRM, AI tools, booked appointments, playbook, and coaching), and beyond that we earn 50/50 only when a policy closes. Our upside is your production, not your enrollment. We put the exact numbers in front of you on the fit call — we'd rather walk you through the full picture than drop a price on a page.
Every policy is written under your code with your MGA — you're the broker of record, not us. The 50/50 split applies to the cases our appointments produce; the business you source yourself stays yours, and if you ever leave, your book and servicing rights go with you. We generate the demand; you own the client.
It depends on the program. Either way you're working real appointments fast — your first booked appointment lands within your first week. Final Expense pays fast — commissions often settle within days of a policy issuing — so cash can start moving in your first weeks. The Business Owner Program is a longer sales cycle; most advisors are profitable by their second quarter in the program. We coach you to a steady pipeline either way, and we'll walk the cash timing on the call.
On the call we'll show you real, current appointment volume in your province and tell you straight whether there's room for another broker. We cover Ontario, British Columbia, and Alberta today and are expanding. If there's no capacity, we'll tell you.
Because we generate more demand than our own advisors can serve, and great brokers bring carrier codes, provincial reach, and client relationships we don't have. Handing you the appointment and splitting the close beats letting it go cold. That's the whole model.
Those platforms can be genuinely useful — but read what you're buying: a subscription. You still fund your own ads, configure the AI, supervise its conversations, and fix the pipeline when it runs thin. We start from the opposite end. The demand already exists inside our own consumer brands, our team and our AI qualify and book under our supervision, and what reaches you is a booked appointment with a prospect expecting your call. Software sells you capability — we're accountable for the meeting. The difference shows up in the guarantee: theirs refunds the tool; ours is written in appointments, with make-goods.
No. No downline, no overrides, no recruiting, no team-building. You close your own cases and keep the business you source yourself. Full stop.
For Final Expense, you get weekly coaching and onboarding to your first applications in your first month. For corporate cases, a senior advisor from our team can jump on the client call with you — and, if it helps, pair you with an experienced partner broker to close the deal — with our in-house tax and case specialists backing you up. Our 50/50 share only applies when a policy closes, so we're in it with you.

Let's Talk About Growing Your Book.

A quick call with our team. We'll show you real appointment volume in your province, walk the commission math, and tell you honestly whether it's a fit. No slide deck, no pitch.

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Not ready to talk yet? Apply in 3 minutes.